Tuesday, January 20, 2009

The Wedding Show - January 2009

The booth

The damask cake

Classic swirls with roses - cookies to the left and flowers to the right


January 3 and 4, 2009 - here are pictures of our booth. This was an amazing adventure. So many new things to learn. Working on developing a logo, working on design and copy for a brochure, physically getting everything printed, deciding on what display cakes to bring, how to set up the booth for best visual impact, what we needed in the booth, staffing the booth, moving in and moving out (in the snow!), how much cake to take, the best way to serve samples (there are actually more options than you might think! - sample cups, on napkins, in cupcake holders, etc). This was so much adrenalin, and fun, and exhaustion.

The cake in the very front of the booth was an inspiration - I saw the Martha Stewart Weddings magazine a week before the show, and was able to order feather butterflies from the same vendor she used, and we were able to put the cake together in time for the show. It was really fun/funny to have people walk up to the booth and shriek "ohmygod that's the martha stewart cake!!" And I caught one of my helpers nonchalantly saying, oh yeah, they took a picture of our cake for that magazine! I stopped laughing just long enough to tell her she can't say that!

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